Make the Complex look Simple
A creative lifestyle brand focused on challenges, community, and curiosity. We build tools, prompts, and spaces that help people reconnect with their creativity—without pressure.
Founder / Creative Director / Brand Strategist
I conceptualized, built, and continue to shape Simplex Minds—its creative products, visual language, and community presence. From ideation to execution, I’ve guided every part of the brand’s development.
Brand Overview
Simplex Minds is a creative lifestyle brand built around one goal: helping people reconnect with their creativity. Whether through physical tools like Creative Roulette, low-stakes events like Creative Recreation, or philosophical frameworks shared in our infobook, the brand is about giving people a place to start. It encourages exploration over perfection, play over pressure, and process over outcome.
What We're Building
Creative Roulette
Get ready to think outside the deck.
A creative prompt game that encourages exploration over perfection. Designed for artists of all levels to try something new and challenge their creative instincts.
About Creative Roulette
Creative Roulette gives you a place to start.
Sometimes you have too many ideas. Sometimes none. This tool gives you just enough structure to get going. What you create with Creative Roulette still comes from your own voice—it just adds a few creative constraints to help shape it. Form gives you a physical direction, Tone sets the mood, and Subject prompts your imagination. It’s simple, flexible, and open-ended on purpose.
The idea came while I was building challenges for Creative Club. I wanted a way to generate countless prompts without having to write each one manually. It started as a Mad Lib-style concept and slowly turned into something more structured. I realized that if I could break creativity into three categories—Form, Tone, and Subject—I could build a system where any combination gives you something new to explore.
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What Creative Roulette really offers is a different creative process. It changes how you think. It pushes you to problem-solve, to imagine, to try something new. It gives you just enough direction to get moving without telling you exactly what to make. And sometimes, that’s all you need.
Creative Club
Growth through experimentation & exploration.
A playground for your creativity. Creative Club blends digital prompts and in-person events to help you explore, make, and reset.
About Creative Club
Creative Club is here to remind you why you started creating in the first place. Whether it's through a low-stakes prompt, a hands-on event, or a quiet moment of curiosity, we’re here to give your creative spirit a refresh. A reset. A reason to play again.
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In a world where creativity is often tied to productivity or profit, Creative Club offers a different path—one that celebrates exploration without expectations. It’s a gentle nudge to follow that weird idea in your head, to try something new without needing it to be good, or useful, or monetized. Just fun.
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We believe imagination doesn’t have to fade with age. It just needs a place to stretch. Creative Club gives you that place—so you can find your next spark, reconnect with the joy of making, and see just how far your creativity can go when there’s nothing riding on it.
CREATIVE RECREATION
Low stakes, high creativity.
Creative Recreation is built for wandering minds. No right answers, no wrong materials—just time, tools, and permission to follow your curiosity.
About Creative Recreation
Creative Recreation is built around the joy of making—nothing more, nothing less. It's a low-barrier, open-ended workshop where creation is the main draw, not socializing or networking. You don’t need to pitch yourself, explain your job, or make small talk. Just come in, pick up a material, and see where it takes you.
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As someone who experiences social anxiety, I wanted to create something that felt welcoming without pressure. A space where you could feel part of a community through the act of creating, not the weight of conversation. It’s in the process—asking someone why they made that color choice, noticing how someone else approached a material—that the most natural connections happen.
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Creative Recreation is just one type of workshop format we’re testing. It's the most relaxed of the bunch: no structure, no outcome, just tools and time to explore. For more guided challenges, we host themed sessions like Creative Summer Camp, which brings more prompt-based structure into the mix.
What Else
What is Simplex Minds?
These are just a few of the things we’ve focused on recently—Creative Roulette, Creative Club, and Creative Recreation. But Simplex Minds has always been more than a product, an event, or a tool. It’s been in development since 2020, constantly reshaping itself around one core idea: to create a safe space to explore, learn, and grow your creativity.
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I never felt like I had that kind of space growing up. One where exploration was the point—not perfection. In today’s world, the expectations for creatives are sky-high from the start. Some people meet those expectations right away. Others need time to develop. But in a culture of constant output and comparison, that time is rarely granted.
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Simplex Minds is my attempt to give that time back.
It’s a brand, yes—but it’s also a belief system.
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There are shows I want to build: In My Element, Not My Medium, Creative Battles. Clothing lines that reflect the lifestyle of creativity. A talent network to support content creators as brand spokespeople—not influencers, but ambassadors of the process. There’s a lot that Simplex Minds is becoming. And we’re just getting started.
What Can Simplex Minds be?
The vision for Simplex Minds has no ceiling. Its ethos—creativity without pressure, exploration without judgment—makes the possibilities limitless.
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In the future, I want to sign creative content creators to become the active faces of the brand. They’ll take on creative challenges, develop personal IP, and show the world what it looks like to grow as an artist—not behind closed doors, but in motion, in real time.
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I want to open creative gyms: membership-based spaces filled with tools, workstations, and workshops where people can train their creativity like a muscle. I want them to become central hubs—equal parts studio, classroom, and playground.
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I want to develop challenge-based shows for streaming platforms. Launch a music label. Create clothing that reflects the creative lifestyle. All of it can and will live under Simplex Minds.
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I believe creativity is the next frontier. And that the people who can tap into their imagination—who can speak in their own visual language—will shape what’s next. Simplex Minds is my way of helping people find that voice, and keep growing it, for generations to come.